Flavorseal—a food processing and food packaging company—reached out to Point To Point to increase their website traffic, drive more organic growth, and generate an increase in sales leads through educating food processors with engaging content through a data-driven digital marketing campaign.
If your customers can't see you, they can't buy you. To give Flavorseal more search engine visibility, we helped optimize their content to increase the quantity and quality of traffic to their site. We updated their website content to capture more high-volume keywords and rank higher, increasing organic traffic and putting them in a position to gain more loyal customers.
Increasing growth means effective email marketing. As a way to generate more relatable content that prospects were actually searching for, Point To Point created and sent three email newsletters from June through December. The result was a record for open rates, enabling Point To Point to design content specific to prospects to easily segment leads by interest.
At the outset, the goal was clear; to increase leads and emerge as the leader in food packaging and processing. Point To Point helped Flavorseal reach a wider audience and establish a stronger online presence with a greater understanding of their clients to help deliver a competitive edge. The results are clear.
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