CLEVELAND, OH – August 3, 2015 – Progressive Foam Technologies, Inc., a foam manufacturing company dedicated to the commercialization of innovative building products, today announced it selected B2B customer engagement firm Point To Point as its agency of record.
Point To Point will lead branding, content marketing, public relations and SEO efforts for Progressive Foam Technologies, the inventor of insulated vinyl siding, as the company seeks to accelerate marketing efforts surrounding its product innovations.
“Point To Point’s proven experience and building product category expertise will enable us to build strong communications platforms and engage with our contractor customers,” said Pat Culpepper, founder and president of Progressive Foam Technologies. “We are excited to partner with Point To Point as we write the next chapter for our business.”
Progressive Foam Technologies joins the firm’s growing portfolio of B2B building products clients that includes Sherwin-Williams, OSI, and Schindler Elevator Corp.
“We work tirelessly to bring bold, effective solutions to our clients,” said Mark Goren, CEO of Point To Point. “With a deep understanding of the homebuilding segment, we are confident that we can help Progressive Foam Technologies capitalize on new opportunities in the marketplace.”
About Point To Point
Point To Point is a premier B2B digital marketing agency focused on accelerating growth through more intelligent customer interactions driven by deep customer insights and data. Point To Point helps organizations understand how properly-informed customer engagement transforms their customer relationships. As a trusted advisor to clients, the company’s cross-functional team brings a unique combination of strategic guidance, creative brilliance, technology innovation and delivery excellence to manage the change and resources to achieve success. For more information, visit www.outside-xcode.com or engage with Point To Point on LinkedIn and Twitter.