CLEVELAND, OH – January 25, 2016 – The North American Insulation Manufacturers Association (NAIMA), a trade organization comprised of North American fiberglass, rock wool and slag wool insulation products manufacturers announced Cleveland-based Point To Point as its agency of record.
NAIMA sought an experienced agency partner to help change the conversation surrounding fiberglass and mineral wool insulation. After evaluating three firms, NAIMA selected Point To Point to lead a new, strategic marketing initiative.
“We selected Point To Point because of its deep building products category expertise and commitment to results,” said Jordan Doria, Vice President of Marketing and Communications at NAIMA. “Point To Point’s actionable insights will enable us to effectively connect with architects, specifiers and builders.”
Point To Point will implement a comprehensive marketing initiative to raise awareness, increase engagement and improve perceptions among building industry stakeholders.
Mark Goren, Point To Point’s CEO said, “We are thrilled to add NAIMA to our client roster. We have a unique opportunity to help them spark innovation in response to industry evolution.”
About Point To Point
Point To Point is a premier B2B Cleveland marketing agency focused on accelerating growth through more intelligent customer interactions driven by deep customer insights and data. Point To Point helps organizations understand how a properly-informed customer engagement solution transforms their business relationships. As a trusted advisor to clients, the company’s cross-functional team brings a unique combination of strategic guidance, creative brilliance, technology innovation and delivery excellence to manage the change and resources to achieve success. For more information, visit www.outside-xcode.com or engage with Point To Point on LinkedIn and Twitter.